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SEO for bots · AI search visibility

Your customers are asking AI.
Make sure it knows your name.

People do not Google the way they used to. They ask ChatGPT, Perplexity, Claude and Gemini, and the answer comes back with a short list of names. If your business is not on that list, the customer never knows you were an option. We make sure you are in the room.

The shift

People stopped searching.
They started asking.

The old way was simple. Someone typed a few words into a search box, scanned a page of links, and clicked a few. The new way is a single question to an AI, and a single answer that names two or three businesses. One of those names wins the work. The rest never get a visit.

You can be the best in your field and still be left out, simply because the machines doing the recommending could not read you properly. That is the gap we close.

From a page of links to a single answer.

The question has not changed. The way it gets answered has. One reply, one name, and the rest never seen.

900M+
weekly users on ChatGPT alone
~60%
of searches now end without a click
higher intent from AI referred visitors
1 in 4
fewer traditional searches predicted by 2026
Why this matters

Your website is not dead.
It is what the AI reads.

Some people will tell you websites no longer matter. They are wrong. Every time an AI names a business, it pulled that name from somewhere. Your website is still the place people land once they choose you, and it is now also the source the machines read to decide whether to put you forward in the first place.

A site a machine cannot read is a shop with the lights off and the door locked. The window looks wonderful. Nobody inside can see it. We turn the lights on.

Two audiences now, not one

  • People still arrive to be convinced. That has not changed.
  • Machines arrive first, to decide whether to mention you at all.
  • Most sites were built only for the first audience.
  • We make yours work for both, without making it worse for either.
What we do

Three things decide whether
AI puts you forward.

It is not luck, and it is not a trick. When an assistant chooses who to name, the same three questions are being answered behind the scenes. We make sure yours are answered well.

Reach

Before anything else, the machines have to be able to get to you. A surprising number of good businesses quietly turn the AI away at the door without ever knowing it. We make sure the right ones are welcomed in.

Understand

Being reachable is not enough. The machine has to grasp what you actually do, clearly enough to put your name forward with confidence. We make the meaning of your business unmistakable to a reader that does not guess well.

Trust

AI does not just read your own words. It cross checks you against the wider web before it will vouch for you. We make sure the picture adds up everywhere it looks, so your name is one it feels safe to give.

How we do each of these is our craft, and we keep it in house. We will not hand you a generic checklist you could have found in an afternoon, because the value is in the judgement, not the list. What you get is simple: when someone asks an AI in your field who to use, your name is in the answer.

Why us

We build the machines that read.
So we know how to be read.

Most agencies adding AI search to their menu are search shops that read an article and bolted a new line onto the price list. They will hand you a slideshow. We work in the engine room, because it is where we already live.

And it does not stop at one service. Once your business is easy for AI to find, the same foundation makes everything else we build work better, from agents that answer your enquiries to a private model that knows your business inside out.

The whole picture

Sometimes the fix runs deeper.

Being found by AI is the core of the work. But the moment we look, it sometimes turns out the real issue is the website itself, the brand, or how little the wider web has to say about you. Because we are a full studio, we can fix the real thing rather than leave you holding a list of jobs for three other suppliers.

Sites built to be found

Complete website builds and redesigns that are ready for this from the first line, and strong for the people who arrive once the AI sends them.

Brand & photography

A consistent identity and real photography, so what people and machines find lines up wherever they look, and actually looks the part.

Authority & press

Through trusted partners, genuine mentions in the places that carry weight. One of the strongest reasons an AI decides to trust a name and pass it on.

What it costs

Start with a read.
Then keep your place.

Clear and honest, like the rest of what we do. It starts with a fixed-price audit so you know exactly where you stand, then, if you want to hold that ground, becomes an ongoing programme, because AI search shifts week to week and visibility is something you keep, not something you set once and forget.

Bot Readiness Audit · start here
£189.99 · one-off, fixed

A simple, fixed-price check of how ready your business is for AI search, with no retainer and no obligation. We ask the major assistants about your trade, see whether your name comes up, and look at how readable your website is to a machine. You get a short, plain-English report: where you stand today, the three things hurting you most, and exactly what to fix first. Yours to keep and act on, even if you never speak to us again.

Find out more

If you decide you want us to do the work, the £189.99 comes off your first invoice. So at worst, you walk away knowing exactly where you stand.

Then, if you want to hold your place · ongoing programme
£300 – £1,500/mo

Once you have your audit, this is how you keep your place: we do the work, keep you in the answer as the models change, and tell you in plain English where you are being named and what we are doing next. Month to month, scoped to your business, so it starts with a quick call rather than a checkout.

Book a call

No one can promise a guaranteed place in an AI answer, and we never will. What we promise is to make your business as findable, clear, and trusted as it can be, and to keep it that way while everyone else is still working out what changed.

Questions

Straight answers.

A one-off, fixed-price check of how ready your business is for AI search. We ask the major assistants about your trade, see whether your name comes up, and look at how readable your site is to a machine. You get a short, plain-English report: where you stand, the three biggest problems, and what to fix first. No retainer, no obligation, and the fee comes off your first invoice if you decide to go further.
No. Traditional search optimisation is about ranking in a list of links. This is about being named inside the answer an AI gives. Different audience, different work, different outcome. Some of it helps your ordinary search standing too, but that is a bonus, not the point.
No, and be wary of anyone who says yes. The models change constantly. What we do is make your business as findable, clear, and trusted as it can possibly be, and keep it that way. That is what moves the odds, and it is what we can stand behind.
Often not. In most cases we work with what you already have. If the site is genuinely holding you back we will tell you straight, and we can rebuild it properly, but that is a separate decision and we will never push you into it.
Because AI search shifts week to week. Visibility you earn this month fades if it is left alone, and your competitors are not standing still. The ongoing programme is what keeps you in the answer while the ground keeps moving.
You will always know what you are getting and the results you are seeing, in plain English. The methods behind it are our craft and we keep them in house, for the same reason a good firm does not publish its playbook. You are paying for the judgement and the outcome, not a recipe.
Ask an AI to recommend a business in your field and see whose names come up. If yours is missing, that is the gap. The assessment is the proper version of that test, across every major assistant, with a clear read on why.
See it for yourself

Ask an AI about your industry.
See whose name comes up.

If it is not you, we will show you why, and what it takes to change that. No jargon. No theatre. A straight read on where you stand.